copyright still exists on logo & photo's.

It all started with Lotus for Dereliott Conversions, both Derek and John were keen Lotus enthusiasts who set up Dereliott Conversions as a race preparation company, but it was Lotus Racing in the late 60's who persuaded them to start dealing with their production cars and in turn with the general public. They were originally appointed as Lotus Service Dealers in 1969 and later moved from their workshops in Hoylake to their new premises in Thurstaston Wirral, and following extensive building works with the addition of a new showroom they then became Lotus Main Dealers for Wirral. 

 

Dereliott Conversions were the country's largest Service Dealer, their workshops and product knowledge was second to non and people traveled to them from all over the country to have their cars serviced, they were particularly renowned for their engine fine tuning for which they had an enviable reputation. Only Dereliott's managed to get my Elan to run smooth even in rush hour traffic (webmaster). Their parts department was legendary and they supplied Lotus parts all over the world, I recall my brother telling me that he phoned Lotus when looking for an obscure part for his Elan and was told by them that the only place to try was Dereliott's, he lived in London and I being on the Wirral got the part and posted it to him.

 

They regularly shipped parts to Lotus owners clubs as far away as Australia, Canada and Japan amongst many others.

Below are some of the early Lotus Brochures & Price Lists from the mid 1970's.

CLICK on them to Enlarge

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Lotus Elan +2 brochure

This is what we believe to be the first ever brochure produced for the Elan +2 and is now very rare and collectable.

 

The children in the brochure we are told are Colin Chapman's two boys and the house was also his, although we are not sure which one as there are two houses, a traditional style and a modern one.

 

Some pages are in black & white because colour printing was very expensive in those days.

Home
   How It All Started

P1 front cover

P2

Dealerships
       Press Articles

P3

P4

Press Adverts
        Promotions

P5

P6

Dereliott Sprint
   Dereliott Rally Car

P7

P8

TVR
              Lotus

P9

P10

 

Maserati & DeTomaso
          Scimitar

P11 P12 / back cover
CLICK to Enlarge

Live Chat

Lotus Elan 2+2S130  & 2+2S130/5 brochure

There were a number of single sheet brochures produced for the +2S130 but this was the main multi page brochure, again some pages are in black & white.

          Contact Us

P1 front cover

P2

P3

P4

P5

P6

P7

P8 / back cover

Lotus Model Range

Multi page brochure covering the Europa Twin Cam, Elan Sprint, 2+2S130

P1 front cover

P1

2+2S130/5 with Metal Flake Silver Roof

P3

P4

P5

Lotus Europa Twin Cam

Single sheet brochure for the Europa Twin Cam with the font showing it in JPS racing colour's of black & gold.

P1 front cover

P2 back cover

Lotus Elan Sprint

Oblong fold out brochure of the Elan Sprint.

P1 front cover

P2

Lotus Elan Sprint

P3

P4

CLICK to Enlarge

P5

P6 back cover

Lotus Elite

1974 brought the new breed of Lotus as they moved away from the enthusiast market dropping the Elan and Europa and entered the executive market with the introduction of the Elite. A new customer profile was sought and to access it Lotus produced a range of up market brochures for the Elite.

P1 front cover

P2

P3

P4

P5

P6 back cover

Lotus Eclat

This was the first Lotus Eclat brochure produced in fold out format.

P1 front cover

P2

P3

P4

P5

P6 back cover

Lotus Esprit

This was the first style of a series of such brochures for the Esprit.

P1 front cover

P2

P3

P4

P5

P6 back cover

Lotus Line Art

CLICK to Enlarge

Lotus Elite

Lotus Line Art

Eclat  Esprit  Elite

Esprit

Eclat Sprint

Esprit

 

 

Lotus Price List's

Lotus Prices increased on a regular basis particularly back in 1976 / 77 when we had high inflation. In 1976 Lotus had 3 prices increases and 4 in 1977.

From 14th. January 1976

CLICK to Enlarge

From 1st February 1977

From 28th. February 1978

From 1st September 1979

Lotus dealers Thurstaston Wirral

 

Home  -  How It All Started  -  Dealerships  -  Press Articles  -  Press Adverts  -  Promotions  -  Dereliott Sprint  -  Rally Car  - TVR  -  Lotus  -  Maserati & DeTomaso  -  Scimitar GTE   -   Live Chat   -   Contact Us

 

 

 

 

Dereliott Conversions

Lotus Dealers

Thurstaston Road

Thurstaston

Wirral.

 

Lotus Cars

Wirral.